A deep psychological assessment that helps entrepreneurs understand themselves before scaling their business.
The biggest asset in any business is not the product, the team, the strategy, or even the market — it is the entrepreneur. Research from Harvard Business School shows that 65% of business failures are linked to founder decisionmaking patterns, not market conditions. Gallup found that entrepreneurs who understand their strengths grow their businesses 2.5× faster, while a Stanford study concluded that self-aware founders build teams with 30–40% higher performance.
Yet most entrepreneurs spend their time improving their business but rarely improving themselves.
Today’s business landscape is more demanding than ever. Entrepreneurs face challenges in:
✔ people management
✔ emotional regulation
✔ conflict handling
✔ decisionmaking under uncertainty
✔ risk assessment
✔ motivation sustainability
✔ strategic clarity
✔ leadership alignment
According to the University of Massachusetts, 72% of entrepreneurs experience burnout due to misaligned roles, unclear strengths, and unmanaged emotional patterns. And a Melbourne Business School report states that entrepreneurs are 4× more likely to be overwhelmed by decision fatigue, directly affecting growth and team morale.
This is why the foundation of scaling a business is not the business plan —
it is the psychology of the entrepreneur.
Before choosing a business coach, hiring a consultant, or joining a growth accelerator, every founder must know their baseline — their strengths, weaknesses, leadership style, blind spots, risk appetite, and interpersonal patterns.
Just like a doctor recommends diagnostic tests before treatment, a founder must undergo a Tycoon Assessment before choosing their growth pathway.
It tells you exactly where you excel, where you struggle, and which specialist you need — coach, mentor, COO, or consultant.
Know yourself to grow yourself.
That's the rule successful entrepreneurs live by.
The Brain Checker Tycoon Assessment is a 10dimensional entrepreneurial profiling system developed by psychologists, business strategists, leadership experts, and marketing specialists. It maps:
· Personality
· Motivation
· Leadership style
· Risk appetite
· Decisionmaking style
· Networking behaviour
· Goal orientation
· Work style
· Emotional patterns
· Strategic alignment
Entrepreneurs often believe they lack strategy — in reality, they lack self-awareness.
Tycoon gives founders a complete internal blueprint of:
✔ What drives them
✔ What slows them down
✔ What sabotages their growth
✔ What strengths they’re underusing
✔ What roles they shouldn’t play
✔ What responsibilities must be delegated
✔ What leadership style suits their team
✔ Which business models match their psychology
✔ What entrepreneurial competencies need development
✔ Which specialist they need next
With these insights, entrepreneurs stop guessing and start building with clarity and conviction.
Take Mustafa Abid, a respected entrepreneur who runs a successful gold jewellery store in Colombo. Like many business owners, Mustafa operated on experience and intuition, but had never explored the psychology behind his own leadership and business decisions.
After completing the Tycoon Assessment, Mustafa shared:
“Every entrepreneur should do this. I wish I had taken this assessment earlier — it showed me things about myself that I didn’t know. When I saw the report, I felt like someone finally understood how I think.”
The assessment highlighted his natural strengths —
✔ relationshipdriven leadership
✔ strong customer empathy
✔ calm, composed decisionmaking
✔ loyaltybuilding ability
✔ trustbased communication
It also revealed blind spots affecting growth, delegation, and future scalability — insights he had never consciously recognized.
His words from the video summarize it beautifully:
“It was like taking an Xray of my mind. Now I know exactly what to improve and what direction I must grow in.”
Today, Mustafa uses the Tycoon insights to hire better, delegate confidently, and plan expansion with greater clarity. His decisions are sharper, his confidence stronger, and his longterm vision more structured.
This is what the Tycoon Assessment does —
it reveals the invisible patterns that shape business success or struggle.